Responsibilities

• Develop and execute comprehensive demand generation strategies aligned with US Intermediary business priorities and growth objectives
• Deliver channel- and segment-specific digital engagement strategies that leverage real-time analytics to optimize impact and conversion
• Lead A/B testing strategies and execution to continuously improve engagement, lead quality, and campaign performance
• Monitor and optimize campaigns across channels for maximum ROI, making data-driven decisions to refine tactics
• Develop detailed financial advisor personas, mapping behaviors and preferences to recommended marketing actions
• Leverage analytics to inform content development, ensuring materials resonate with target audiences and drive measurable outcomes
• Help evolve and demonstrate the effectiveness of lead scoring models to improve pipeline quality and sales alignment
• Translate business objectives into integrated multi-channel campaigns spanning email, digital, social, and other relevant channels
• Demonstrate expertise across key digital marketing tactics including SEO, social media, email marketing, and paid media
• Partner with digital marketing, content, and sales teams to ensure cohesive campaign execution and consistent messaging

Requirements

• Bachelor's degree in marketing, business, or a related field; or equivalent industry experience
• 8+ years of progressive experience in digital marketing, demand generation, or related roles; securities or financial services industry experience strongly preferred
• Deep understanding of financial advisor behaviors, preferences, and the intermediary distribution landscape
• Strong knowledge of email best practices including deliverability, spam compliance, A/B testing, trigger/drip/welcome campaigns, and performance benchmarking
• Proven track record developing and executing successful multi-channel demand generation campaigns
• Strong analytical mindset with experience using data and campaign performance metrics to inform strategy and drive optimization
• Excellent communication and presentation skills, with experience delivering performance reports to senior leadership
• Strong leadership, collaboration, and project management skills; able to work effectively in a matrixed, global environment

Preferred

• Working knowledge of marketing automation platforms (HubSpot, Marketo, AEM) and CRM tools (Salesforce)
• Experience with digital analytics and paid media tools (Google Ads, Google Analytics)
• Familiarity with project management platforms such as Monday.com, Airtable, or Workfront
• Experience with data visualization tools (Tableau, Power BI, or Sigma) for reporting and performance analysis
• Exposure to CMS platforms (e.g., Sitecore) and marketing technology supporting campaign performance measurement
• Proficiency with PowerPoint and Excel for executive-ready presentations and reporting

Benefits

• comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees