Responsibilities

• Work closely with stakeholders and contributors across Marketing, Sales, SDR, and Product teams to drive campaign execution and optimization that supports pipeline generation and revenue growth.
• Own end-to-end coordination and execution of integrated demand generation campaigns including email, direct mail, webinars, paid advertising, digital programs, social media, ABM, and content syndication.
• Develop and manage program timelines and communicate regularly with stakeholders on campaign status and results. You will utilize Asana to drive programs to completion.
• Build and launch email campaigns, landing pages, nurture programs, and webinars using HubSpot and related tools.
• Execute multi-touch nurture and lifecycle campaigns that engage prospects throughout the buyer journey and convert leads into meetings and opportunities.
• Work with sales and SDR teams to support inbound and outbound programs that generate qualified meetings and pipeline.
• Collaborate with ABM manager on campaigns using tools such as Demandbase to engage target accounts and buying groups.
• Manage digital demand generation channels including paid social, digital advertising, and retargeting programs.
• Data management including segmentation analysis, list management, and lead lifecycle processes within Salesforce, HubSpot, Demandbase, Outreach, and other marketing systems.
• Manage external vendors including program planning, budgeting, deliverables, timelines, and performance management.

Requirements

• 5 to 8 years experience in demand generation, marketing campaign management, or a similar B2B SaaS marketing role.
• Exceptional attention to detail with strong organizational and project management skills and the ability to manage multiple campaigns and priorities simultaneously.
• Strong experience executing multi-channel demand generation programs including email marketing, webinars, paid media, ABM, and digital campaigns.
• Expert experience with Asana (or equivalent project management tools) required.
• Expert experience with HubSpot (or equivalent marketing automation platform) required; HubSpot certification highly desired.
• Experience working with marketing and sales technologies including CRM (Salesforce.com), ABM platforms (Demandbase), and sales engagement platforms (Outreach).
• Strong analytical skills with the ability to analyze campaign performance and optimize programs using data and funnel metrics.
• Self-starter with a passion for building scalable marketing programs and improving processes.
• Education: Bachelor's or Master's degree in Marketing, Business, or a related field.

Preferred

• HubSpot certification highly desired
• Ability to develop or introduce program management tools, campaign frameworks, and best practice processes is a strong plus

Benefits

• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!