Responsibilities

• Thought Leadership: Develop the editorial strategy behind our founders' and company's voice across LinkedIn, contributed articles, and podcasts. Turn POVs into programs, not one-off posts.
• Social Media: Own our presence and voice across channels. Strategy and execution, not just scheduling.
• Paid Campaigns: Build and run paid campaigns that put our ideas in front of CISOs and GRC leaders at scale, with a clear line to pipeline, not just reach.
• SEO+GEO: Own organic and generative search end-to-end, from keyword research to content briefs to measuring what's actually driving pipeline.
• Events & Webinars: Drive strategy and execution for field events, conferences, and virtual programs, including the creative concept, not just the logistics.
• Analytics & Reporting: Track what matters. Build reporting that tells a story and informs where we go next.

Requirements

• 4–6 years in B2B demand gen, with a track record that includes campaigns you invented, not inherited.
• Strong across paid media, SEO, and events. You don’t need to be a specialist in all three, but you can’t be a stranger to any of them.
• Experience running or contributing to an executive or brand thought leadership program.
• Comfortable being the one who figures things out, not the one who waits for a brief.
• Native-level English.You'll be writing and editing content that reaches senior security buyers.
• Cybersecurity or GRC experience is a real advantage. If you can read a CISO's priorities and translate them into a campaign angle, you'll ramp faster and go deeper.