Demand Generation Manager at Lace | USA

Lace

Demand Generation Manager

USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive Lace’s end-to-end demand generation to generate predictable pipeline and revenue impact for a fast-growing AI-driven B2B SaaS startup.

Own Lace’s demand generation engine end-to-end from first touch to revenue impact.
6–8 years in B2B SaaS marketing with end-to-end demand gen.
Proven ability to build pipeline at early-stage startups and drive revenue.

Job Description

Responsibilities

Own Lace’s demand generation engine end-to-end, from first touch through qualified pipeline and revenue impact
Drive consistent, predictable pipeline growth aligned to revenue targets
Own and operate paid, email, and social channels, planning, launching, and optimizing campaigns across search, social, email, and retargeting
Partner on events, partnerships, and outbound motions to amplify pipeline
Run rapid experiments across channels, messaging, and audiences, moving quickly from idea to execution to iteration
Bring creative, non-obvious approaches to demand generation and double down on what drives pipeline
Optimize website conversion to increase demo requests and inbound pipeline

Requirements

6 - 8 years of B2B SaaS marketing experience, primarily on demand generation
Experience at an early-stage startup where you helped build pipeline from scratch
Proven ability to turn early traction into predictable pipeline growth
Hands-on experience owning paid, email, and social channels end-to-end
Strong analytical mindset with experience in attribution, funnel metrics, and optimization
Comfortable owning outcomes and revenue impact, not just execution
A builder mentality, scrappy, resourceful, and biased toward action

Preferred

Benefits

Join a rapidly growing company that is transforming industries and is at the forefront of AI innovation.
Work in a collaborative, high-energy environment with a talented and passionate team.
Competitive salary, equity options, and comprehensive benefits package.
Opportunity to make a significant impact on our customers’ success and our company’s growth.

Lace

Lace leverages advanced AI technology to analyze a 100% of the phone calls to detect lost revenue opportunities, empowering CSRs and agents to book more jobs and maximize revenue.

Founded in 2022

Mountain View, California, USA

70 employees (4 in marketing)

www.lace.ai