Responsibilities

• Own demand generation strategy and execution across all channels — paid media, email and lifecycle marketing, content syndication, webinars, ABM, and integrated campaigns
• Plan and manage campaigns end-to-end: strategy development, creative direction, audience targeting, launch, optimization, and ongoing performance monitoring
• Drive full-funnel performance across awareness, lead generation, lead quality, pipeline contribution, and revenue impact
• Own budget management, pacing, forecasting, and ROI optimization across demand gen programs
• Partner with Sales and Revenue Operations to align targeting, lead routing, attribution, and funnel performance
• Lead experimentation and testing strategy across channels, audiences, messaging, offers, and campaign tactics
• Optimize conversion paths, nurture sequences, and landing page experiences in partnership with web, CRO, and marketing ops teams
• Build scalable reporting frameworks, performance dashboards, and campaign processes to track pipeline and revenue contribution
• Identify and test new demand generation channels and tactics to drive incremental pipeline and revenue growth

Requirements

• 5+ years of experience in demand generation, growth marketing, or integrated campaign management
• Proven experience planning and executing multi-channel demand gen programs that drive pipeline and revenue
• Strong analytical mindset with ability to translate data into action and optimize for business outcomes
• Hands-on experience with paid media platforms (Google Ads, LinkedIn Ads, Meta), email marketing, and marketing automation
• Experience working cross-functionally with sales, revenue, product, and marketing teams
• Independent problem solver who proactively identifies optimization opportunities across the funnel
• Strong project management, organizational, and prioritization skills
• Ability to manage multiple initiatives in parallel under deadlines
• High attention to detail and operational excellence
• Strong written and verbal communication skills

Preferred

• Experience with CRM and marketing automation platforms (Salesforce and HubSpot/Marketo preferred)
• Experience with attribution models, funnel reporting, and multi-touch measurement
• Experience in B2B SaaS or performance-driven growth environments
• Familiarity with ABM platforms, intent data, and account-based demand strategies
• Experience with conversion rate optimization (CRO) and experimentation frameworks
• Experience supporting revenue teams with pipeline-driven demand programs
• Experience in the real estate industry is a plus, but not required

Benefits

• Competitive salary
• 3 Medical plans to choose from - 1 PPO and 2 HDHPs
• 2 Dental plans to choose from
• Vision
• HSA - company-funded
• FSAs - healthcare, limited purpose, dependent care
• Short-Term Disability - company-paid
• Long-Term Disability - company-paid
• Basic Employee Life Insurance - company-paid
• Voluntary Dependent Life Insurance
• Voluntary Accident Insurance
• Voluntary Critical Illness
• Voluntary Hospital Indemnity
• Legal Plan
• ID Protection
• Pet Insurance
• 401(k) Retirement Savings with company match
• Paid PTO/Vacation/Sick Time
• 11 company-recognized holidays and company-paid Parental/Disability Leave