Responsibilities

• Plan, launch, and optimize paid acquisition campaigns across LinkedIn Ads, Google Ads, programmatic, and retargeting
• Own audience targeting, creative testing, budget allocation, and performance analysis across all paid channels
• Drive improvements in CTR, CPL, MQL-to-SQL conversion rates, and pipeline velocity
• Serve as the primary admin for Pardot — owning email campaigns, workflow automation, audience segmentation, and dynamic content
• Manage data flows and integrations between Salesforce, Pardot, Gravity Forms, and the corporate website
• Build and maintain lead scoring models, nurture programs, drip campaigns, and ABM workflows across the funnel
• Design and execute account-based marketing programs targeting key industries and buyer personas
• Partner with Sales to align campaign strategy with target account lists and go-to-market priorities
• Build closed-loop reporting to track pipeline influence, attribution, and marketing ROI
• Partner with the website team to improve lead capture, landing page performance, and conversion rates

Requirements

• 5+ years in demand generation, performance marketing, or growth marketing for B2B SaaS or enterprise technology
• Hands-on Pardot expertise (certification a plus)
• Strong Salesforce CRM knowledge and experience managing marketing data workflows
• Proven track record running and optimizing LinkedIn Ads and Google Ads campaigns with real budget ownership
• Deep understanding of lead scoring, ABM, nurture programs, and full-funnel metrics
• Analytical and technically proficient — you can build a dashboard, troubleshoot an integration, and present insights to leadership
• Experience marketing AI, data, or enterprise technology solutions
• Familiarity with Gravity Forms, Google Tag Manager, and SEO/SEM tools
• Experience working cross-functionally with Sales, Marketing Ops, and Product Marketing in a remote environment

Preferred