Demand Generation Manager at Impact.com | New York, USA | $130K/yr – $150K/yr

Impact.com

Demand Generation Manager

New York, USA (Hybrid)

$130K/yr – $150K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid demand generation and ABM-enabled pipeline across multi-channel campaigns.

Must-have: 3+ years of Demand Gen and Paid Media with hands-on Google Ads and LinkedIn Campaign Manager.
Standout: Collaboration with Content/Design and ABM for priority accounts.

Job Description

Responsibilities

Own end-to-end paid campaign execution—from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
Build, launch, and optimize paid media campaigns across the full funnel (TOFU → BOFU), driving efficient pipeline and revenue impact.
Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.
Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
Partner with Content and Design teams to iterate on evergreen programs and creative variants.
Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.
Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.

Requirements

3+ years of Demand Generation and Paid Media experience
1+ years of Salesforce experience
Hands-on experience with Google Ads
Hands-on experience with LinkedIn Campaign Manager
Hands-on experience with Paid Social platforms (Meta required; TikTok, Reddit Ads and YouTube a plus)
Experience tracking and reporting on campaign performance
Strong critical thinking and analytical skills
Ability to be flexible and pivot in a fast-paced/changing environment
Proven ability to manage budgets and deliver measurable performance outcomes

Preferred

Experience with emerging platforms (TikTok, Reddit Ads, YouTube)
ABM platforms familiarity (e.g., 6sense, ZoomInfo ABM, Demandbase, Terminus)
Comfortable working in Salesforce for advanced users
Strong collaboration and project management experience is listed as a nice-to-have beyond required

Benefits

Medical, Dental and Vision insurance
Unlimited responsible PTO
Flexible work hours
Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
Parental Leave
Technology Stipend
Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
Flexible spending accounts and 401(k)
An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
An established company with a cool, high-velocity work ethos, where each person can make a difference!

Impact.com

3.9 Glassdoor

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Founded in 2008

Santa Barbara, California, USA

3.3K employees (508 in marketing)

impact.com

69% recommend to a friend

80% CEO approval