Drive end-to-end demand generation with accountable pipeline and lifecycle programs for a B2B SaaS product.

• Own the pipeline engine end-to-end and hit monthly/quarterly targets.
• Must-have: 5–10 years in B2B SaaS demand generation with proven pipeline growth.
• Standout: End-to-end ABM programs and primary HubSpot ownership with lifecycle optimization.

Responsibilities

• Own the pipeline engine end-to-end You are accountable for marketing-sourced pipeline — not just activity that contributes to it. That means knowing the numbers cold, modeling the funnel bottoms-up and top-down, identifying where leads are stalling, and pulling the right levers to hit monthly and quarterly targets. You bring the analysis; we don't bring it to you.
• Build and run lifecycle programs that move contacts down the funnel Design, build, and optimize always-on nurture programs in HubSpot — including enrollment triggers, segmentation logic, behavioral sequencing, and unenrollment criteria. You own the infrastructure that converts MQLs to SQOs between campaign moments, not just the campaigns themselves. This includes both always-on programs and campaign-specific sequences working together as one system.
• Execute multi-channel demand generation campaigns Plan and run campaigns across paid search, paid social, webinars, events, partners, and co-marketing. You know which channels drive first-touch pipeline versus which accelerate existing pipeline — and you build your programs accordingly. You can distinguish between a channel and a conversion trigger and you model them differently.
• Own paid media performance and hold the agency accountable You manage our paid ads agency with clear pipeline goals. You go into the back end of Google Ads, LinkedIn, and Meta yourself — you don't wait for the agency to tell you what's working. You know our historical benchmarks, you catch underperformance before it becomes a problem, and you push for results with data.
• Build and scale ABM programs Identify and segment high-fit accounts, build targeted multi-touch programs around them, and use paid media as a precision retargeting layer — not a broad reach channel. You measure ABM performance at the account level and optimize accordingly.
• Own HubSpot independently You build your own reports, create and manage your own lists, configure workflow logic, and troubleshoot attribution without routing everything through RevOps. HubSpot is your primary tool and you operate in it fluently every day. RevOps is a partner on infrastructure and data hygiene — not your execution arm.
• Report on what matters, not just what's easy to measure Deliver clear, consistent reporting on pipeline contribution, MQL-to-SQO conversion, CAC, ROAS, and channel efficiency. You know the difference between ICP pipeline and non-ICP pipeline and you report on both clearly. You surface problems before leadership finds them.
• AI-powered demand gen operator You don’t just use AI — you’ve rebuilt how you work around it. From modeling pipeline scenarios to drafting and iterating campaign strategy, analyzing funnel performance, and building lifecycle programs, AI is woven into how you think and execute. You're ahead of most people on what's possible, you move faster because of it, and the work you produce shows it.

Requirements

• 5–10 years of experience in B2B SaaS demand generation
• Proven experience driving pipeline growth and improving funnel performance
• Strong understanding of SaaS metrics (CAC, CPL, conversion rates)
• Experience managing paid channels and external agencies
• Hands-on experience with lifecycle marketing and nurture programs
• Working knowledge of attribution and funnel measurement
• Proficiency in HubSpot (reporting, lists, workflows)
• Experience with account-based or targeted programs
• Strong analytical mindset and comfort working with data
• Ability to operate independently in a lean, high-accountability environment

Benefits

• Competitive compensation package aligned with experience and impact
• Annual team trips (Spain, Portugal, and Mexico in the past)
• Fully remote, global team
• Unlimited PTO
• Birthday PTO + birthday gift
• One mental health day every month
• $2,500 annual learning budget
• Weekly and monthly team socials
• $1,000 annual bucket-list fund
• Healthcare benefits
• Stock options
• A thoughtful, experienced manager who wants you to do the best work of your career