Demand Generation Manager

Denver, CO (Remote)

$100K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end demand-gen pipeline across email, paid, content, and events, driving pipeline and alignment with sales while leveraging AI to accelerate content and strategy.

  • Growth ownership: manage funnel from awareness to pipeline acceleration, with data-backed optimization.
  • Sales alignment: coordinate on MQL-to-SQL handoff and shared metrics.
  • AI-powered execution: use Claude to speed up content, audience research, and performance analysis.

Job Description

  • Help develop and execute the demand generation strategy — from top-of-funnel awareness through pipeline acceleration — across email, paid, content, and events.
  • Manage HubSpot lead scoring models, lifecycle stages, nurture workflows, sequences, and executive-level reporting dashboards.
  • Use Claude AI as a daily collaborator to accelerate content creation, audience research, campaign strategy, and performance analysis.
  • Partner with sales leadership to align on pipeline targets and MQL-to-SQL handoff, holding teams accountable to shared metrics.
  • Lead campaign messaging and copywriting across multiple channels, maintaining a consistent, compelling brand voice.
  • Analyze funnel performance, surface actionable insights, and iterate programs quickly based on data.
  • Identify gaps across the buyer journey and build programs to address them before being asked.
  • Serve as a versatile contributor across the business, stepping in on launches, events, enablement, or any priority that needs a sharp marketer.
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FieldFlō

Built by environmental demolition contractors, FieldFlō is a comprehensive project management software developed for subcontractors to run their business from a single interface. This offers peace of mind and the freedom to concentrate on what is most important: Your bids, customers, and company success. Spend less time worrying about the tedious and redundant tasks that cause so many issues and heartache in our industry. For example, we have created a platform to solve the issues surrounding time tracking, crew tracking, safety paperwork completion and tracking, permitting, certification tracking, skill tracking, internal warehouse ordering, inventory, closeout reporting and lastly, the ability to track every aspect of your company's projects.

Founded in 2016
Denver, Colorado, USA
34 employees (1 in marketing)

Traffic Signals

Monthly Visitors
71.1K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
0.3%
Direct
74.6%
Referral
9%
Social
12%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
1 (3% of company)

Funding

Last Raise
Private Equity