Demand Generation Manager at eko | New York, USA | $120K/yr – $150K/yr

eko

Demand Generation Manager

New York, USA (Hybrid)

$120K/yr – $150K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel B2B demand generation end-to-end, from campaigns and ABM to funnel analytics, using HubSpot and AI-driven automation to drive pipeline and enterprise engagement.

Campaign Ops & Performance: run cross-channel campaigns, optimize lead flow, and measure pipeline impact.
Data & Automation: connect data streams, build smart campaigns, and maintain dashboards for revenue visibility.
Collaborative Execution: align with Sales, Product, and creative teams to execute enterprise-focused ABM and scalable demand programs.

Job Description

Responsibilities

Campaign Operations : Execute and manage ongoing multi-channel campaigns, including PPC (Google Ads), LinkedIn, email marketing, content syndication, and newsletters.
Performance Marketing: Lead SEO/GEO and digital campaigns including paid media and content marketing. Manage marketing automation workflows and analytics reporting frameworks to ensure efforts drive measurable pipeline and revenue impact.
HubSpot Power User: Own HubSpot optimization, lead scoring, and advanced reporting to track and optimize the lead funnel from MQL to SQL.
AI & Automation: Leverage AI tools to connect data clouds, build "smart" campaigns, and automate marketing workflows and dashboards for maximum efficiency.
Funnel Optimization: Continuously monitor and optimize the lead funnel to ensure high-quality lead flow and measurable pipeline impact.
Collaborative Execution: Partner with our in-house designer and content writer, alongside Sales, Sales Ops, Product, Comms, and Events Marketing teams to ensure cross-functional alignment and campaign execution.
Enterprise Focus: Implement Account-Based Marketing (ABM) and digital strategies specifically designed to engage enterprise-level brands and key accounts.
Data & Dashboards: Build and maintain performance dashboards to provide clear visibility into marketing's influence on revenue.

Requirements

Professional Experience: 5+ years of experience in B2B Demand Generation or Performance Marketing roles within e-commerce companies.
Proven Track Record: Experience building multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
Analytics Expertise: Success in launching full-funnel marketing performance dashboards and defining lead gen KPIs.
Technical Mastery: Deep hands-on experience with HubSpot and Salesforce.
Digital Proficiency: Success in managing Google Campaigns (SEO/SEM), LinkedIn Ads, and other paid media channels.
AI Fluency: Demonstrated ability to use AI tools such as ChatGPT, Clay, and Claude for campaign connectivity, automation, and dashboard building.
Location & Model: This is a hybrid position based in New York. You must be able to work from our offices in the Domino building in Brooklyn on scheduled days.
Execution Mindset: You are a proactive "doer" with a cross-functional mindset who thrives in fast-paced, high-growth environments.
Communication: Exceptional communication skills and a sharp attention to detail.

Nice_to_have

ABM experience targeting enterprise brands
Startup or high-growth environment experience
Familiarity with data visualization dashboards beyond standard tools

Benefits

Stock options
Hybrid model
401K
Unlimited PTO
Premium health insurance
Mental Health and Wellness Resources
12 weeks of paid parental leave

Work_infor

eko

3.4 Glassdoor

Eko is a technology company that’s building a limitless platform for creating and publishing interactive, choice-driven video experiences.From commerce-connected creative to choice-driven narrative worlds, we enable our platform users to build experiences that engage their audiences more deeply and convert them more effectively.We license our platform to customers like retailers, agencies, and brands, and we help those customers achieve their dreams by supporting the experiences they build on our platform end-to-endWe are building a software solution suite that currently consists of Discovery Engines, Try & Buys and Inspiration Hubs. At eko, we believe in a creative approach to everything, no matter what role we’re in. We believe in meaningful choice, at work and in life. We’re software developers and spray paint artists, poets and producers, fantasy sports fans and financial whizzes, chess-heads and UXperts, pop culture nerds and product managers, data wizards and yoga instructors. We’re from all over the world, and we have as many stories as we do people. We can’t wait to hear yours.Eko investors include Innovation Endeavors, Intel Capital, Marker, MGM, NEA, Samsung, Sequoia Capital, Sony, Warner Music Group, and WPP. The company is based in New York with an office in Tel Aviv.Visit our website to see our open positions, and head to eko.engineering to see developer jobs.

Founded in 2010

New York, Iowa, USA

568 employees (92 in marketing)

eko.com

53% recommend to a friend

55% CEO approval