Demand Generation Manager, Digital at Motus | USA | $110K/yr – $120K/yr

Motus

Demand Generation Manager, Digital

USA (On-site)

$110K/yr – $120K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive Motus’ digital demand generation and website optimization to generate clear pipeline and revenue impact.

Own cross-channel programs and website conversion improvements to accelerate pipeline.
Must-have: 6+ years in B2B digital marketing with proven demand-gen results.
Standout: Cross-functional collaboration with Revenue Ops and experimentation-driven optimization.

Job Description

Responsibilities

Own and scale Motus’ digital demand generation strategy, driving measurable pipeline and revenue impact across paid media, organic search (SEO/AEO), and the website.
Manage and optimize paid digital programs (e.g., search, social, display, content syndication, retargeting) with a focus on efficiency, scale, and predictable pipeline contribution.
Lead organic growth efforts, including SEO/AEO strategy in partnership with the content team.
Build the website as a core conversion engine, partnering with Content, Product Marketing, and Campaign Operations, to improve user experience, conversion rates, and buyer journey alignment.
Manage external agencies on strategy and execution of digital programs across channels accountable to pipeline and efficiency targets.
Design and execute ongoing experimentation across channels (A/B testing, landing pages, messaging, offers, funnel optimization) to improve performance and learning velocity.
Partner closely with Demand Generation and Campaign Operations to align digital programs to integrated campaigns, ICPs, and funnel objectives.
Collaborate with Revenue Operations to ensure accurate tracking, attribution, reporting, and performance analysis from first touch through pipeline and revenue.
Monitor, analyze, and report on channel performance, translating data into insights, recommendations, and action plans for continuous optimization.
Manage digital budgets, forecasts, and performance targets, ensuring strong return on investment and clear accountability to pipeline goals.

Requirements

6+ years of B2B digital marketing experience, with a strong focus on demand generation and pipeline growth.
Proven track record of owning and scaling paid digital channels that deliver tangible pipeline growth and revenue impact.
Experience with SEO/AEO, technical optimization, metadata strategy, and organic growth in a B2B environment.
Strong understanding of website optimization, conversion rate optimization (CRO), and digital buyer journeys.
Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and analytics tools.
Data-driven approach capable of analyzing performance, diagnosing issues, and making decisions rooted in metrics.
Experience partnering cross-functionally with Demand Gen, Content, Revenue Operations, and Sales teams.
Strong project management skills demonstrating a capacity to balance strategic planning and hands-on execution.
Excellent communication skills, capable of clearly articulating performance, insights, and recommendations to stakeholders.
Growth-oriented, curious, and experimental by nature, comfortable testing, learning, and iterating quickly.

Preferred

Experience with Asana preferred.

Benefits

Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs

Motus

Motus is the leading expert in vehicle reimbursement and driver risk mitigation, offering proven and secure solutions for every driver that simplify the reimbursement of driving costs and reduce corporate risk exposure. With an unmatched pool of data refined over more than 80 years, Motus is the preferred partner to top Fortune 500 companies and organizations committed to workplace agility. For more information, please visit www.motus.com or connect with us on X, Facebook, Instagram, or LinkedIn.

Founded in 2004

Boston, Massachusetts, USA

752 employees (56 in marketing)

www.motus.com