Responsibilities

• Plan, execute, and optimize demand generation campaigns across paid search, paid social, Reddit, email, SEO, GEO, webinars, content syndication, retargeting, and other digital channels.
• Own SEO and GEO strategy to improve Rev.io’s visibility across traditional search engines and AI-powered discovery platforms.
• Collaborate with Product Marketing on SEO and GEO strategy, keyword targeting, content priorities, landing page messaging, and conversion paths that drive site traffic and qualified leads.
• Own digital campaign performance, including traffic, conversion rates, MQLs, SQLs, pipeline creation, CAC, and ROI.
• Build and optimize landing pages, forms, nurture flows, and conversion paths.
• Manage paid media campaigns across platforms such as LinkedIn, Google Ads, Reddit, Meta, or other relevant B2B channels.
• Partner with Product Marketing to turn product messaging into campaign themes, offers, landing pages, ads, nurture content, and audience-specific programs.
• Develop, manage, and continuously refresh nurture campaigns that keep current and past prospects engaged, educated, and interacting with the Rev.io brand.
• Collaborate with Sales and RevOps to ensure lead handoff, attribution, scoring, routing, lifecycle stages, and campaign reporting are working effectively.
• Analyze campaign performance and make data-driven recommendations for optimization.

Requirements

• 3–6 years of experience in demand generation, digital marketing, growth marketing, or marketing operations for B2B SaaS.
• Experience managing SEO, GEO, paid media, email marketing, landing pages, and full-funnel campaigns.
• Strong understanding of B2B lead generation, funnel metrics, campaign attribution, and pipeline reporting.
• Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Reddit Ads, Meta, or similar platforms.
• Ability to write or shape campaign copy, ad copy, email copy, nurture content, and landing page messaging.
• Strong analytical skills with the ability to turn data into action.
• Comfortable balancing strategy with hands-on execution.
• Strong project management skills and attention to detail.

Preferred

• Experience marketing to MSPs, telecom, IT services, security, or SaaS audiences is a plus.

Benefits

• Excellent medical, dental and vision coverage, with rates comparable to larger companies
• Company paid for life and disability insurance
• 401k with generous company match and immediate vesting
• Unlimited PTO
• Monthly tech and fitness reimbursements
• Professional development allowance