Demand Generation Manager – Cybersecurity & AI (Contractor | Remote) at Rosie's People | New York, USA

Rosie's People

Demand Generation Manager – Cybersecurity & AI (Contractor | Remote)

New York, USA (Remote)

Salary Not AvailableManager4+ years expPart time

Posted 3 months ago

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Job Summary

Lead demand-generation and multi-channel GTM efforts for a B2B SaaS growth function in regulated industries, with hands-on execution and strategy alignment across sales, product, and marketing.

Own end-to-end demand-gen programs across LinkedIn, email, webinars, and content partnerships.
Must-have: 4+ years in B2B SaaS demand generation with measurable pipeline from campaigns.
Standout: Proven ability to operate in early-stage environments with autonomy and cross-functional influence.

Job Description

Responsibilities

Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
Collaborating with leadership to define ICPs, personas, and core messaging
Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach

Requirements

Have 4+ years of experience in B2B SaaS demand generation or growth marketing
Have owned campaigns that generated measurable pipeline, not just leads
Are comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
Write clearly for both technical and executive audiences
Thrive in early-stage or scaling environments with limited structure and high autonomy

Preferred

Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
Experience launching or scaling demand functions in early-stage B2B technology companies

Benefits

Rosie's People

We are an international Executive Leadership and People Operations Consultancy supporting leaders and businesses globally. Founded in 2014 by Rosie Hewat - Chartered FCIPD (Most Influential Women in UK Tech 2023 Nominee, Women In Fintech, Former Chair of the Operations & Finance Committee of the Fintech Industry Risk Management Council, NED, Key Note Speaker, Coach, Mentor & Trustee) with over 25 years of experience, Rosie's People exists to solve the critical People and Business Operations issues facing our clients, both large and small. Our unique tailored partnership approach is not only what differentiates us but also what makes us successful. We provide a broad range of services and solutions to help people and organisations manage risks, facilitate change, achieve their vision, optimise performance and productivity, and achieve bottom-line improvements.

Founded in 2014

London, England, GBR

6 employees (1 in marketing)

www.rosiespeople.com