Demand Generation Manager at Coretelligent | USA | $115K/yr – $130K/yr

Coretelligent

Demand Generation Manager

USA (Remote)

$115K/yr – $130K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid and email demand generation for MSP/cybersecurity-focused B2B services.

Own end-to-end digital campaigns across Google PPC, LinkedIn, and email in Pardot/Salesforce.
Must-have: 5+ years in digital marketing with hands-on Google Ads and paid media.
Standout: Cross-functional alignment with Marketing, Sales, and Revenue for measurable pipeline impact.

Job Description

Responsibilities

Execute and manage digital campaigns across Google PPC, LinkedIn, retargeting, display advertising, and email marketing
Own campaign setup and execution across platforms including Google Ads, LinkedIn Campaign Manager, ZoomInfo, AdRoll, Meta, and Reddit
Manage paid search performance, including keyword strategy, bid optimization, budget pacing, negative keywords, and performance monitoring
Continuously optimize campaigns based on performance data, identifying opportunities to improve conversion rates, cost efficiency, and pipeline impact
Build, test, and deploy email campaigns and nurture programs within Pardot and Salesforce
Ensure campaigns are aligned to target audiences, messaging, and overall marketing strategy
Maintain accurate Salesforce campaign structure, including naming conventions, campaign hierarchy, member statuses, and reporting alignment
Ensure proper UTM tracking, attribution, conversion tracking, and platform integrations are in place
Perform detailed QA across campaigns, including ads, emails, landing pages, forms, targeting, and workflows prior to launch
Ensure accuracy and consistency across all campaign components

Requirements

5+ years of experience in digital marketing, demand generation, or performance marketing roles
Strong hands-on experience with Google PPC and paid media execution
Experience managing campaigns across LinkedIn, retargeting, and display channels
Experience in managed services (MSP), cybersecurity, or B2B services environments strongly preferred.
Experience building and executing email campaigns and nurture programs
Strong working knowledge of Salesforce campaign structure, reporting, and attribution
Experience with marketing automation platforms such as Pardot
Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously
Strong analytical and problem-solving skills with a data-driven mindset

Benefits

We take Coretelligent culture very seriously! As a company, we constantly think of ways to give back to our valued employees through company engagement. We offer a competitive salary, amazing benefits, a great vacation package, a healthy work-life balance, and opportunities to grow your career from within! 
Benefits : Health, Dental, & Vision, Flexible Spending Account (FSA), 401k, Health Reimbursement Account (HRA), Health Savings Account (HSA), Life Insurance, Disability Insurance, Paid Parental Leave, Holiday Pay, Flexible Vacation & Sick Days.

Coretelligent

Coretelligent is the strategic partner that fuels your business’s success by staying ahead of technology and innovation – so you don’t have to.We provide scalable, industry-specific IT support, cybersecurity and governance services, and digital transformation solutions that drive better, faster business outcomes.Headquartered in the Boston metro area with offices throughout the United States, we’ve been serving financial services, life sciences, and professional services organizations across North America and Europe since 2006. So whether you need fully managed IT, strategic co-managed support, proactive cyber security solutions, or a partner to fill your AI, data, and automated workflows skills gaps, we have the experience and expertise to adapt our services to your business needs. Trust us to keep your IT infrastructure secure and competitive: minimizing risks, maximizing efficiency, and enabling you to reach your next stage of growth.

Founded in 2006

Needham Heights, Massachusetts, USA

235 employees

www.core.tech