Responsibilities

• Own the strategy and execution of multi-channel campaigns that drive sales-qualified opportunities (SQOs) across the funnel.
• Build the 1:few program — including email nurtures, webinars, and paid media — to build brand awareness and generate pipeline in high value accounts.
• Work closely with the Demand Generation Lead on select 1:many campaigns.
• Operate at the intersection of marketing strategy, technology, and analytics — leveraging our demand gen tech stack (HubSpot, 6sense, Salesforce), building audience segments, and continuously testing and iterating to improve conversion at every stage.
• Own campaign performance reporting and be accountable for pipeline contribution and SQO targets.
• This role is on the Growth Marketing team and works cross-functionally with Sales, Content, and Product Marketing.

Requirements

• 2-4 years of experience in B2B demand generation or growth marketing, with a demonstrated track record of driving pipeline and sales-qualified opportunities
• Hands-on proficiency with HubSpot, 6sense, and Salesforce
• Experience designing and executing both 1:many scaled programs (email nurtures, webinars, paid campaigns) and 1:few account-based plays for targeted segments
• Strong analytical skills with the ability to build campaign reporting, interpret funnel metrics, and make data-driven optimization decisions
• Excellent cross-functional collaboration skills, particularly with Sales — you know how to align on target account lists, SQO definitions, and feedback loops
• Experience with A/B testing, audience segmentation, and multi-touch attribution in a SaaS or technology company
• Availability to collaborate across U.S. and European time zones as needed to support a globally distributed team

Benefits

• 🧑‍🎓 Training and development budget for every employee, refreshed each year
• 🛋️ Work from home stipend! We want you to have the resources you need to set up your home office
• 🏝️ Unlimited vacation time - we strongly encourage all of our employees take at least 3 weeks per year
• 💰 A competitive compensation package including stock options
• 🌎 Fully remote team - choose where you live
• 💻 Apple laptops provided for new employees
• 👪 Maternity & Paternity leave for qualified employees
• 🧠 Work with smart people who will help you grow and make a meaningful impact
• 🏥 Company sponsored US health coverage (100% paid for employee)