Demand Generation Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

The role focuses on leading cross-functional demand generation efforts around the Cloud Anywhere theme, coordinating thought leadership, services programs, and integrated campaigns. It emphasizes data-driven optimization, collaboration with marketing, creative, and sales, and strong communication of results. It draws on B2B marketing experience and tech familiarity to drive impact.

Job Description

Responsibilities

  • Own the "Cloud Anywhere" Theme: Drive the execution of campaigns and programs specifically designed to grow this key strategic pillar.
  • Thought Leadership & Content: Project manage the production of thought leadership content, ensuring high-quality assets are delivered on time and effectively integrated into demand gen channels.
  • Program Management: Lead the marketing efforts for Professional Services and Training programs, identifying new ways to reach practitioners and decision-makers.
  • Demand Gen "Air Traffic Control": Act as a central project manager across the broader demand generation team to ensure tactics are aligned, deadlines are met, and communication is seamless.
  • Campaign Execution: Build and launch integrated programs—from digital tactics to global webinars—targeting technical personas and IT leaders.
  • Collaborative Growth: Partner with Product Marketing, Creative Services, and Sales to ensure every campaign has the right messaging and the right reach.
  • Data-Driven Optimization: Monitor program performance and KPIs, providing regular updates to stakeholders on what’s working and where we need to pivot.

Requirements

  • 3–5 years of experience in B2B marketing, demand generation, or marketing project management.
  • B2B Tech Familiarity: Experience in the enterprise software space is highly preferred.
  • Strong Communication: Ability to simplify complex ideas and present updates clearly to internal teams.
  • Technical Aptitude: Experience with marketing automation, CRM (Salesforce), and project management tools (Asana, Monday.com, etc.).
  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • This role is not eligible for visa sponsorship

Preferred

  • You are a "Jack of All Trades": You enjoy the variety of shifting from a data spreadsheet to a content brainstorm to a project management tool all in one afternoon.
  • You Have Initiative: You don\'t wait for a manual. If you see a gap, you fill it. You are comfortable making decisions even when information is incomplete.
  • You Love B2B Tech: You have a foundational understanding of demand generation and an interest in how complex cloud technology solves real-world problems.

Benefits

  • Generous PTO Policy
  • Support work life balance with Unplugged Days
  • Flexible WFH Policy
  • Mental & Physical Wellness programs
  • Phone and Internet Reimbursement program
  • Access to Continued Career Development
  • Comprehensive Benefits and Competitive Packages
  • Paid Volunteer Time
  • Employee Resource Groups
Cloudera logo

Cloudera

4.1 Glassdoor

Cloudera is the only data and AI platform company that brings AI to data anywhere: in clouds, data centers, and at the edge. Cloudera delivers 100% of data in all forms–whether it is in Cloudera or anywhere in the entire data estate. The world’s largest organizations rely on Cloudera to fuel insights that boost bottom lines, safeguard against threats, and save lives. Learn more at Cloudera.com.---------------------------------------------------------------------------------Recruitment Fraud AlertIt has come to our attention that job seekers have been contacted about fake job opportunities with Cloudera from individuals fraudulently posing as Cloudera employees. These recruiting fraud schemes often include requests for personal information and payments.Be aware that Cloudera will never request a payment as part of its recruitment process. Additionally, Cloudera will never make a job offer without conducting an interview process. Any information submitted to Cloudera in relation to a job application should only be through our official career portal (https://www.cloudera.com/careers.html). Email communications from Cloudera will come from an email address ending in @cloudera.com.If you are the target of a recruiting scam, consider filing a report with law enforcement authorities. Cloudera is not responsible for fraudulent job offers and/or any claims, damages, expenses, or other inconvenience connected to recruiting scams.

Founded in 2008
Santa Clara, California, USA
3.3K employees (171 in marketing)
79% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
436.4K
Monthly Google Ads Budget
$45K
Traffic Source Mix
Search
51.3%
Direct
40.8%
Referral
5.8%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
136 (4% of company)
Median Career Experience
19.5 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1B
Last Raise
$740M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity
  • Apr 2018
    Post IPO Secondary
  • Dec 2016
    Secondary Market

Recent News