Demand Generation Manager (Campaign & Launch Strategy)

Duluth, GA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end to end demand generation for client campaigns with a revenue target across multiple funnels.

  • Own strategy through reporting and revenue results across formats from webinars to evergreen.
  • Lead briefs to creative and paid media teams, track performance, and tighten launch playbooks for faster, repeatable launches.
  • Manage multi client workstreams and align every campaign with client goals, offers, and timelines.

Job Description

  • Own client demand generation campaigns end to end, from strategy through launch through reporting
  • Map and build funnels across formats: webinars, challenges, application and call-booking funnels, waitlists, live events, and evergreen
  • Set the offer logic and conversion strategy for each campaign, tied to a specific revenue target
  • Brief and direct the creative, copy, and paid media team on the assets and messaging each campaign needs
  • Track campaign performance against revenue goals and report results clearly to clients and leadership
  • Use campaign data to make the next launch stronger, tightening what worked and cutting what didn't
  • Partner with account leads to align each campaign with the client's goals, offer, and timeline
  • Document and refine repeatable launch playbooks so campaigns get faster and more reliable over time
  • Manage multiple client campaigns at once without dropping deadlines or quality
  • 3+ years running demand generation or campaign marketing, ideally in an agency, B2B, or professional services setting
  • A track record of owning a campaign end to end with measurable revenue results
  • Direct experience with the funnel types we run: webinars, challenges, application funnels, waitlists, live activations, or evergreen
  • Experience managing multiple campaigns or clients at the same time
  • Bachelor’s degree in marketing, business, or a related field preferred, or equivalent hands-on experience
  • You think in funnels and conversion, not just impressions and reach
  • Strong project management across concurrent deadlines
  • Clear written and verbal communication for briefing teams and reporting to clients
  • Comfortable reading marketing data and turning it into decisions
  • Working knowledge of marketing tech: email and CRM platforms, landing page builders, ad platforms, and webinar tools
  • Platform certifications such as Meta Blueprint, Google Ads, or HubSpot are welcome but not expected
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Rare Necessity Digital Agency

At SZN2 Studios, we believe every brand has the potential to thrive in its next season of growth. We are a full-service marketing agency dedicated to helping businesses step boldly into their future with data-driven strategies, creative campaigns, and a focus on measurable results. Founded by an award-winning marketing strategist, SZN2 Studios specializes in empowering brands through high-impact marketing initiatives that blend innovation with strategic insights.Our services include:Fractional CMO Services: We offer expert marketing leadership, stepping in as your Fractional CMO to guide your team, build scalable strategies, and oversee marketing execution. Our focus is on aligning your marketing efforts with your business goals, driving revenue growth, and building a cohesive, high-performing marketing department.Launch Management: From concept to execution, we handle the entire lifecycle of your product or service launch. Our team excels in planning and executing launches that generate excitement, increase visibility, and drive sales, ensuring your business thrives from day one.Experiential Marketing & Activations: We create unforgettable experiences that turn key moments into full-scale campaigns. From brand activations to live events, our experiential marketing approach engages your audience in memorable ways, building lasting brand loyalty and increasing customer engagement.What sets us apart is our ability to turn creative ideas into actionable, results-driven strategies. At SZN2 Studios, we don’t just deliver campaigns; we elevate brands by helping them adapt, grow, and succeed in an ever-changing marketplace. Whether it’s scaling a marketing department, executing a game-changing product launch,Monrae provides an array of different tools to be able to assist small business owners in developing their brands. In addition to she has a Facebook Group of 800+ members that she mentors weekly with weekly live sessions, freebies, and one on one sessions.

Founded in 2013
Atlanta, Georgia, USA
8 employees (6 in marketing)

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
4 (50% of company)
Marketing Roles Posted (Last 30 Days)
4