Responsibilities

• - Own the marketing-sourced pipeline number and report on it weekly against target
• - Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
• - Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time
• - Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads
• - Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it
• - Define nurture strategy — audience, stages, messaging, exit criteria
• - Identify and pitch new channels worth testing, backed by a real case for why

Requirements

• - 4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
• - Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
• - A track record of working directly with Sales on lead handoff, routing, and conversion
• - Comfortable partnering with channel leads and marketing ops/automation
• - Real experience running multi-channel campaigns

Preferred

• - B2B SaaS experience selling into a non-technical or trades-adjacent buyer
• - Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
• - Familiarity with HubSpot or similar

Benefits

• - Hybrid in SF (101 2nd Street)