Responsibilities

• Youll own HubSpot as the central system for marketing automation and campaign execution, while building and orchestrating multi-channel programs that deliver measurable revenue impact.
• This role requires someone experienced in hands-on execution, moving quickly to test, learn, and continuously improve performance.
• You’ll have the opportunity to take ownership of demand-gen at a growing company, with room to shape the functions as we scale.
• Building and executing the monthly newsletters for Attain and our key accounts
• Building and launching a new nurture sequence in HubSpot for a specific buyer persona or product vertical
• Analyzing performance data from recent campaigns and adjusting targeting, messaging, or channel mix based on what's working
• Developing email and paid social campaigns that deepen relationships within agency accounts, or working with the partnerships team to identify and nurture the right account profiles
• Optimizing paid media campaigns on LinkedIn, testing new creative or audience segments to improve conversion rates
• Working with Product Marketing to include messaging about upcoming new products within marketing communications
• Refining lead scoring models or routing logic to ensure Sales receives the most qualified, sales-ready leads

Requirements

• 5+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or data/technology environments; experience in high-growth organizations is a plus
• Strong proficiency in HubSpot including workflows, lifecycle stages, reporting, and marketing automation
• Experience building nurture programs, lifecycle campaigns, and behavioral workflows
• Experience working with Salesforce data and integrations into HubSpot
• Strong analytical skills with demonstrated experience analyzing performance and revenue impact
• Excellent project management and organizational skills with the ability to own programs from concept through optimization
• Strong written and verbal communication skills with the ability to collaborate across teams and influence without authority
• Building account-level engagement programs within agencies or partner ecosystems
• Experience running or supporting paid media campaigns on LinkedIn and other platforms
• Creative skills including proficiency in Google Slides, Figma, or with other design tools

Preferred

• Building nurture programs, lifecycle campaigns, and behavioral workflows
• Experience building account-level engagement programs within agencies or partner ecosystems
• Creative skills including proficiency in Google Slides, Figma, or with other design tools