Responsibilities

• Plan and execute multi-channel campaigns across digital, email, and events
• Manage paid media and conversion optimization
• Own marketing automation, database health, and lead scoring in HubSpot, layering in AI-enabled enrichment and intent signals where it sharpens targeting
• Design and build AI-enabled operations workflows (e.g., Clay enrichment, AI-assisted list building, automated lead routing) that cut manual work and speed up execution
• Own audiences and segmentation
• Align closely with Sales, and Partnerships to optimize lead handoff and SQL quality
• Track performance, create AI-assisted dashboards, and analyze campaign ROI, using AI to surface insights faster, not just report numbers
• Lead customer marketing initiatives (reviews, upsell nurtures, referral programs, etc.)
• Serve as a HubSpot subject matter expert and build demos to support marketing and partnerships content
• Support partner marketing execution and campaign deployment

Requirements

• You're a data-driven marketer who understands how to turn strategy into pipeline. You enjoy testing messaging, optimizing conversion paths, and tinkering in HubSpot workflows. You're also someone who loves the mechanics of marketing ops and knows that infrastructure, including AI, is what enables real scale.
• You have 5+ years in demand generation roles or marketing roles, preferably in a B2B or agency setting.
• You've owned paid campaigns, marketing automation, and pipeline reporting.
• You're an expert in HubSpot and love building a clean, effective martech stack.
• You're fluent in AI-enabled GTM tools (Clay, ChatGPT/Claude, Zapier/Make, etc.) and use them to build smarter workflows, not just faster ones.
• You're passionate about driving results and know how to work cross-functionally with sales, partnerships, and delivery.
• You enjoy customer marketing initiatives and understand how to engage across the lifecycle.

Benefits

• remote flexibility
• 401k
• great benefits