Responsibilities

• The Demand Generation Manager will drive new pipelines through always-on, multi-channel demand generation programs targeting new logos, new verticals, and new domain segments across AI, Analytics and Data solution portfolio.
• Owns always-on, multi-channel demand generation programs across focused on building a proactive, planned pipeline model
• Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
• Builds and maintains 3x pipeline coverage models per sub- with a mathematical breakdown of MQL volume required at each stage
• Creates a intent-led, persona-specific campaigns; ensures all campaigns drive MQLs
• Leads ICP definition and audience identification for each sub-segment
• Targets audiences using B2B segmentation by job title, domain, and intent signals
• Works with enrichment tools to build and qualify net new contact universe
• Defines MQL criteria in partnership with sales leadership, grounded in business math (pipeline targets, conversion rates, deal size) — not benchmarks alone
• Builds closed-loop feedback process between sales and marketing on lead quality, ensuring campaigns are calibrated to buyer intent

Requirements

• Bachelor's or Master's degree in Marketing, Business, or related field
• 5+ years B2B demand generation experience, ideally in data, SaaS, or professional services
• Proven track record building pipeline from net new segments — and has directly shown revenue contribution through marketing
• Experience working in or alongside a sales organisation with joint KPIs and pipeline accountability
• Hands-on experience with: Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics

Preferred

• AI tool literacy — comfortable adopting AI tools for campaign optimisation, lead scoring, and content personalisation
• Strong written and verbal communication — able to brief creative teams, present to commercial leadership, and write compelling campaign copy for C level audiences

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development
• Internal mobility and opportunities to foster community, learn, and grow
• Comprehensive benefits package
• Fair, transparent pay