Responsibilities

• Align with Product Marketing and the Studio to bring our content roadmap to life
• Define the channel mix, content type and KPIs for our content strategy
• Run horizontal awareness campaigns on a pillar level, championing our POVs
• Liaise with digital marketing to support global media plans and distribution
• Own global email nurture streams for platform segments.
• Work closely with our Customer Marketing Manager on customer growth initiatives for existing customers
• Report on campaign performance, leveraging analytics tools to determine effectiveness of campaigns across all touchpoints
• Test a multitude of channels and KPIs to determine optimal media plans
• Work closely with our local demand generation managers on campaigns to be scaled locally

Requirements

• 5-8 years of experience in a demand generation role, B2B marketing experience is a requirement.
• Proven experience delivering creative and successful marketing campaigns
• Channel experience across LinkedIn and YouTube
• Data-driven, analytical mindset. Experience in working with data-driven optimizations. Experience with Looker is a plus.
• Experience in a global role, supporting a multitude of stakeholders
• Great project management and communication skills
• Balance between strategic & hands-on: From developing a strategy to execution and optimization.
• You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• Fluent spoken and written English and [languages] is a requirement
• Ability to travel domestically and internationally 20%+