Responsibilities

• Build our target account strategy by developing and maintaining our total addressable market across national advertisers across adult-audience verticals, their holding companies and agencies of record, independent and regional agencies, local media partners, and programmatic buyers.
• Generate qualified meetings by converting outbound activity into sales opportunities and routing meetings to the appropriate sales rep.
• Execute outbound campaigns using CRM, sales engagement, and AI-powered prospecting tools to deliver targeted, compliant outreach and maintain high-quality prospect data.
• Own prospect data quality by creating and maintaining accurate contact records, decision-maker maps, and account intelligence within our CRM.
• Optimize performance through ongoing testing of messaging, sequences, and outreach strategies to improve response, conversion, and meeting rates.
• Measure results by tracking key funnel metrics, reporting on pipeline generation, and using data to balance demand and seller capacity.
• Build for scale by establishing the playbook, refining the workflows, and helping expand SDR resources as the business grows.

Requirements

• 4-7 years of experience in B2B demand generation, sales development, outbound growth, or a similar growth-focused role.
• Experience building or significantly scaling an outbound prospecting program, not just executing an existing one.
• A demonstrated track record of generating qualified meetings and pipeline at volume.
• Hands-on fluency with the modern outbound stack, including CRMs (Salesforce or HubSpot), sales engagement platforms (Salesloft or Outreach), and prospecting tools (ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator).
• Direct experience using AI-assisted SDR and outreach automation (such as Artisan, 11x, or similar), and managing email deliverability and domain management.
• Technically savvy and data-driven: comfortable building workflows, defining an ideal customer profile and segmentation, running tests, and reporting on funnel metrics.
• Excellent written communication skills with the ability to craft outreach that earns engagement.
• Experience managing and developing SDRs or other sales development professionals in a high-growth environment.

Preferred

• Experience in advertising, media, adtech, or advertising.
• Familiarity with agencies, holding companies, local media, DSPs and trading desks, and exposure to programmatic or digital out-of-home.

Benefits

• Hybrid or Remote Work Environment: work-from-home or work a hybrid schedule (50%) in our New York or Schaumburg office, with the flexibility to work anywhere in the world for up to 2 months per year.
• Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
• Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.