Demand Generation Manager at Abacum | New York, USA

Abacum

Demand Generation Manager

New York, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive a strategic, multi-channel demand engine for a growth-stage B2B SaaS company, owning the pipeline and ABM-led account progression.

Own the marketing-sourced pipeline across paid search, paid social, lifecycle email, and ABM.
Must-have: 5–8 years in B2B SaaS demand gen with hands-on Google/LinkedIn ads and growth-stage experience.
Standout: Data-driven with dashboards, cross-functional BDR collaboration, and an emphasis on scaling pipeline.

Job Description

Responsibilities

Pipeline strategy: Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel. Own the marketing-sourced pipeline number.
Paid acquisition: Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages. Allocate budget to highest-ROI channels weekly.
Lifecycle & nurture: Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster.
BDR coordination: Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes. BDRs report into marketing — you\'ll help shape their inbound follow-up and Tier 2 activation workflows.
Experimentation: Run structured tests on channels, messaging, audiences, and landing pages. Maintain an experimentation log. You\'ll be the one to prove (or disprove) what works for us.
Reporting: Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI. You\ll present to the Head of Marketing weekly and to leadership monthly.
Competitive & BOFU content coordination: Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic.
ABM: Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale.

Requirements

5–8 years in B2B SaaS demand generation, with at least 2 years in a growth-stage company (Series B–D, $15M–$60M ARR).
Hands-on experience running Google Ads and LinkedIn Ads with pipeline (not MQL) as the success metric.
Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). Salesforce experience is a plus.
Experience working with or coordinating BDR/SDR teams. You don\'t need to have managed them, but you need to know how outbound and inbound integrate.
Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut.
Scrappy and resourceful. You need to be comfortable doing the work, not just directing it.
Excellent communicator - you can explain pipeline math to the CEO and campaign logic to a BDR in the same day.

Preferred

Experience in FP&A, fintech, or adjacent B2B software categories.
Familiarity with ABM tools (Clay, 6sense, Demandbase) and intent data.
Experience with AEO/GEO strategies (optimizing content for AI-driven search).
PostHog, Google Analytics 4, or similar product analytics tools.

Benefits

Competitive compensation including equity package
Competitive vacation policy
Access to Meditopia
Hybrid working model and flexible working hours
Personal development including language courses

Abacum

4.5 Glassdoor

Abacum is the leading AI-native FP&A platform to drive business performance.Get instant access to all your critical operational and financial KPIs in one place. With a single click, automate management reporting, forecast revenue, plan headcount, budget OPEX, and run multiple scenarios.As the most scalable FP&A solution for mid-market companies, Abacum perfectly balances flexibility with ease of use. Our powerful, intuitive multi-dimensional modeling engine and collaborative workflows make business partnering seamless.Abacum serves fast-growing companies and industry leaders, including Strava, Dish Networks, JG Wentworth, BetterUp, Factorial, Kajabi, Abridge, Aiven, and more.

Founded in 2020

New York, New York, USA

127 employees (8 in marketing)

www.abacum.ai/?utm_source=organic%20social&utm_medium=linkedin%20organic&utm_content=linkedin%20company%20page&utm_term=company%20page%20visitor

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