Demand Generation & Lifecycle Marketing Manager

New Jersey, USA (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand generation and lifecycle marketing for a PLG SaaS business, aligning paid media, email, and lifecycle programs with revenue goals.

  • Own paid media, email, and lifecycle campaigns across paid channels and SEO strategy.
  • Must-have: 5–7 years B2B demand gen with hands-on LinkedIn/Google Ads and HubSpot.
  • Standout: High-visibility revenue impact, cross-functional collaboration, and AI-tool adoption.

Job Description

Drive demand generation and lifecycle marketing for a PLG SaaS business, aligning paid media, email, and lifecycle programs with revenue goals.

  • Own paid media, email, and lifecycle campaigns across paid channels and SEO strategy.
  • Must-have: 5–7 years B2B demand gen with hands-on LinkedIn/Google Ads and HubSpot.
  • Standout: High-visibility revenue impact, cross-functional collaboration, and AI-tool adoption.
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Giftogram

4.0 Glassdoor

Giftogram empowers our partners to build better relationships with their employees and their customers through acts of appreciation. Since 2012, we’ve helped our customers send hundreds of millions of gift cards worldwide. Giftogram’s best-in-class B2B platform focuses on the features you and your recipients actually need— and we offer 24/7 support because we believe our customers come first. Giftogram is built on an unwavering commitment to customer satisfaction and user experience. We are one of the top B2B gift card platforms on G2. Giftogram was recently ranked in the top 15 highest-satisfaction software companies for 2025 out of more than 10,000 eligible companies, including the top Rewards and Incentives company.Giftogram is the best way to appreciate, reward, and motivate employees, customers, and partners. We feature a wide choice of national brands, local favorites, and charitable options—all with no fees, minimums, or upfront costs. Each recipient can personalize their gift for what they truly care about. Giftograms can be sent internationally (in local currencies), and we offer digital and physical options so every reward can be securely sent and personalized for a memorable experience.Trusted by thousands of the world’s leading organizations, Giftogram’s mission is to enable our partners to create unforgettable moments of appreciation for every recipient every time. Learn more at https://giftogram.com/

Founded in 2012
Parsippany, New Jersey, USA
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