Responsibilities

• Own and optimize paid media program strategy across LinkedIn, Google Search, and Bing including campaign setup, audience targeting, bidding strategy, and creative testing; manage relationships with external ad buyers and agencies, directing their work and holding them accountable to performance
• Plan and execute email marketing campaigns end-to-end in HubSpot, from list segmentation and workflow build-out to deliverability monitoring and A/B testing
• Manage SEO and content distribution strategy in coordination with internal and agency resources, ensuring content maps to search intent and funnel stage
• Own lifecycle communications that drive onboarding, adoption, and increased usage among existing customers
• Build segmented nurture programs that surface the right message at the right moment across the customer journey
• Identify opportunities to increase engagement and product usage through targeted, behavior-driven campaigns
• Manage agency and contractor relationships to scale content, creative, and campaign output
• Partner with Revenue Operations on campaign execution and performance tracking in HubSpot and Power BI
• Continuously optimize programs based on both quantitative performance data and qualitative inputs, including sales feedback on lead quality and fit

Requirements

• 5–7 years of B2B marketing experience, with a strong focus on demand generation and lifecycle marketing
• Hands-on experience running paid campaigns on LinkedIn and Google Ads, you know how to build, optimize, and report on them yourself
• Proficiency in HubSpot for campaign execution, workflow automation, list segmentation, and reporting
• Experience in a PLG, SaaS, or tech environment; you understand how product-led and sales-led motions intersect
• A roll-up-your-sleeves mentality, you're comfortable building from scratch and executing alongside the teams you support
• Exceptional written and verbal communication skills; you can distill complex ideas into clear, compelling messaging
• Strong cross-functional collaborator who thrives working with sales, customer success, and leadership
• Data-driven mindset with the ability to translate performance metrics into actionable strategy
• Curious about new technology and quick to adopt it, you actively incorporate AI tools into your workflow to move faster, work smarter, and free up capacity for higher-impact work

Preferred

• Experience marketing a B2B platform with both self-serve and enterprise sales motions
• Familiarity with gift card, rewards, incentives, or loyalty categories
• Experience managing agencies or contractors
• Familiarity with SEO tools (ie: Semrush, Ahrefs) and web analytics platforms (ie: GA4) and emerging GEO technologies (ie: Cognizo)

Benefits

• Medical, Dental, and Vision insurance
• 401(k) with company match
• On-site in Whippany, NJ
• 15 PTO days + paid holidays
• High-visibility role with direct impact on revenue and growth
• Collaborative, fast-moving team that values initiative and ideas
• A product people genuinely love sending and receiving