Demand Generation Lead - Treasury & Working Capital Management (Americas)

Pennsylvania, USA (On-site)

$137K/yr – $294K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Americas demand-gen strategy and pipeline growth to contribute revenue for SAP.

  • Own Americas demand-gen strategy and net-new pipeline development.
  • Must-have: 3+ years in B2B demand generation and field marketing.
  • Standout: Experience in global/matrix organizations and cross-functional alignment.

Job Description

Responsibilities

  • Americas Demand Generation Strategy & Execution
  • Define and orchestrate the execution of demand generation strategy across the Americas
  • Drive net-new pipeline creation and revenue contribution
  • Align with regional demand-gen teams
  • Partner with SAP Taulia teams
  • Pipeline Growth & Performance Optimization
  • Optimize campaigns and investments
  • Focus on ROI and pipeline quality
  • Support pipeline conversion
  • Data, Insights & Demand Intelligence

Requirements

  • Minimum of 3 yrs in Demand Generation experience in B2B tech (required)
  • Minimum of 3 yrs in Field Marketing experience (required)
  • Proven pipeline growth track record
  • Experience in global/matrix organizations
  • Bachelor’s degree or equivalent
  • Fluent in English

Benefits

  • great benefits
  • focus on health and well-being
  • flexible working models
  • inclusion

Traffic Signals

Monthly Visitors
15.2M
Monthly Google Ads Budget
$735.1K
Traffic Source Mix
Search
40.4%
Direct
43.9%
Referral
13.1%
Social
0.9%
Paid
1.6%

Headcount Trend

Current headcount: ~263

Marketing Team

Median Career Experience
27 years
Median Tenure
26 years

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