Demand Generation Lead at Auquan | New York, USA | $150K/yr – $180K/yr

Auquan

Demand Generation Lead

New York, USA (Hybrid)

$150K/yr – $180K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive B2B demand generation and nurture initiatives across LinkedIn, ABM, email, and paid channels to generate qualified pipeline.

Must-have: 5-8+ years of B2B demand gen with direct pipeline ownership and campaign performance.
Standout: Experience bridging technical products to non-technical buyers and building from scratch, plus ABM-heavy targeting.

Job Description

Responsibilities

Campaign strategy and execution across LinkedIn, ABM, email, and paid channels, including targeting, budget allocation, and ongoing optimization.
Nurture infrastructure: marketing automation, lead scoring, lifecycle stage management, lead handoff workflows in HubSpot, and email newsletter operations.
Pre- and post-event demand generation: activating attendee lists, running engagement campaigns, and measuring pipeline impact.
Landing pages, conversion paths, and website optimization in service of campaign performance.
Campaign analytics, attribution, and reporting dashboards that give the team real-time visibility into what’s driving pipeline. You’ll have a voice in shaping the marketing tech stack as we build out the function.
Close collaboration with Sales on lead qualification, follow-up workflows, and feedback loops that sharpen targeting over time. Partner with Finance on pipeline forecasting inputs and reporting consistency.

Requirements

5-8+ years of B2B or B2E demand generation experience with direct ownership of pipeline targets and campaign performance
Proven track record running highly targeted campaigns against small, niche audiences of senior executives using ABM principles, not broad spray-and-pray mid-market plays
Experience marketing highly technical products to non-technical buyers. You can bridge the gap between what the product does and why the right people should care
Hands-on proficiency with HubSpot (or comparable marketing automation platform), including campaign execution, automation workflows, lead scoring, and reporting
Strong analytical instincts. You think in terms of conversion rates, CAC, pipeline velocity, and channel ROI. You'll be measured on qualified pipeline, not vanity metrics
Automation-first mindset. You look for ways to systematize and scale what works
Comfortable building from scratch. There’s no playbook waiting for you

Preferred

Experience marketing to institutional finance audiences (investment banks, asset managers, private equity/credit, insurance)
Background at an AI or agentic AI company, or experience marketing AI/automation products during a period of rapid category evolution
Experience supporting sales teams through event-driven pipeline campaigns
Familiarity with website optimization and conversion rate experimentation
Experience building automation workflows that support outbound sales teams

Benefits

Equity: Meaningful stock options so you share in our growth
Time Off: Flexible PTO
Health & Wellbeing: Private Medical Insurance (UK) / comprehensive health coverage (US)
Retirement: Pension / 401(k) options depending on jurisdiction

Auquan

Auquan is the market leader in agentic AI for institutional finance.We're redefining how finance works by eliminating the manual effort involved in complex, knowledge-intensive workflows—from credit analysis to portfolio monitoring, from ESG reporting to compliance.Here's what makes Auquan different: Other tools make manual research and reporting tasks more efficient. Auquan’s AI agents eliminate manual effort by autonomously completing entire workflows end-to-end, delivering outputs that meet your standards and templates, ready for review.40% of the top 50 global firms trust Auquan to handle mission-critical work, and they’ve collectively saved more than 100,000 hours of manual work.Why finance professionals choose Auquan:Private credit teams evaluate 2-3x more deals without adding headcount. A European bank with 2,700 active credits turned a week-long portfolio review into a 30-minute task. Investment teams save 1-2 days per memo while maintaining thorough analysis.Our agents operate across front, middle, and back office operations. They process both internal and external data on any private or public company sourced from more than two million data sources in 76+ languages. Auquan covers credit and investment analysis, sustainability, risk, investor relations, and compliance. Our mission. We believe brilliant people do their best work when it's inspiring, challenging, and impactful. But your best people are too often buried under the worst work. We're changing that by liberating them to bring meaning back to their roles.Named a 2025 Gartner Cool Vendor in Agentic AI for Banking and Investment Services. Headquartered in London with offices in New York and Bangalore. Backed by Peak XV, Neotribe Ventures, Episode 1, and Stage 2 Capital.Visit auquan.com to see how AI agents are changing institutional finance.

Founded in 2018

London, England, GBR

54 employees (3 in marketing)

auquan.com