Responsibilities

• Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions.
• Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization.
• Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach.
• Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time.
• Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion.
• Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable.
• Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams.
• Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy.

Requirements

• 3–5 years of experience in B2B demand generation, growth marketing, or a related marketing role.
• Experience building and executing multi-channel campaigns across email, paid media, and social.
• Strong analytical skills, with the ability to track, interpret, and optimize campaign performance.
• Experience managing inbound lead flow and partnering closely with sales to support outbound pipeline generation.
• Hands-on experience with HubSpot and Salesforce, and comfort working across a modern marketing and sales tech stack.
• Experience collaborating cross-functionally with brand, content, and sales teams.
• A strong sense of ownership and accountability, with the ability to manage programs end to end.
• Curious, proactive, and energized by testing, learning, and improving over time.

Preferred

• Familiarity with tools like Gong, LeadIQ, or LinkedIn Sales Navigator.
• Interest in building scalable processes as the marketing team grows.

Benefits

• medical, dental, vision, life, LTD
• 401k w/ company match
• paid time off
• business casual dress
• summer hours
• customized training & more