Responsibilities

• Execute demand generation programs across channels with agency partners
• Support ABM and targeted campaigns aligned to GTM priorities
• Manage lead flow, handoff, and nurture programs
• Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
• Partner with Sales and Customer Success on lifecycle moments and use cases
• Use marketing to drive engagement within the existing customer base
• Own website backlog, prioritization, and performance outcomes
• Partner with agencies on SEO strategy and execution
• Lead CRO testing and optimization efforts
• Track pipeline contribution, conversion rates, and lifecycle engagement

Requirements

• 6–9 years experience in demand generation, growth, or lifecycle marketing
• Experience owning pipeline stages, website performance, or lifecycle programs
• Strong analytical mindset; comfortable being measured on outcomes
• Experience working with agencies and holding them accountable
• Comfortable operating in a complex B2B SaaS funnel

Benefits

• Flexible work-from-home arrangements
• 401K Match
• Flexible vacation
• Medical/Dental/Vision
• 16 weeks of paid parental leave (US)
• Technical stipend
• Professional development programs
• Wellness programs