Demand Generation Campaign Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate multi-channel demand gen campaigns that turn strategy into pipeline-ready execution across Brightpearl by Sage and Inventory Planner.

  • Campaign planning, launch, and optimization across email, digital, webinars/events, partner marketing, paid media, content syndication, and sales follow-up.
  • Cross-functional collaboration with Partner Marketing, ABM, Performance Marketing, Product Marketing, Marketing Ops, and agencies to hit pipeline targets.
  • Hands-on management of campaigns across regions and channels, turning strategy into coordinated, measurable execution.

Job Description

Responsibilities

  • The Global Demand Generation Campaign Manager will own campaign execution for Brightpearl by Sage & Inventory Planner.
  • You will manage the planning, coordination, launch, optimization, and reporting of integrated campaigns across inbound demand, partner-led programs, and outbound ABM support.
  • You’ll work closely Partner Marketing, ABM, Performance Marketing, Product Marketing, Marketing Operations and agency vendors to ensure campaigns are delivered on time, measured consistently, and optimized against our pipeline targets.
  • This is a hands-on campaign management role for a B2B SaaS marketer who can turn campaign strategy into coordinated execution across channels, regions, and stakeholders.

Requirements

  • 4 years of B2B SaaS demand gen or integrated campaign marketing planning and execution - ideally supporting pipeline-focused campaigns across multiple channels.
  • Proven ability to manage campaign execution from brief to launch, including timelines, deliverables, stakeholder coordination, optimization, and reporting.
  • Hands-on knowledge of campaign channels such as email, digital, webinars/events, partner marketing, paid media, content syndication, and sales follow-up.
  • Strong working proficiency with CRMs and marketing automation platforms such as Salesforce, Hubspot or similar
  • Ability to use campaign performance data to understand what is working, identify gaps, and recommend improvements tied to engagement, conversion, and pipeline.
  • Location & Hybrid Requirements: 3 days per week of in-office collaboration from our Austin Office (405 Colorado St)

Benefits

  • We support flexible working and giving back to our communities through Sage Foundation, which provides every employee with 40 paid volunteer hours each year.
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Founded in 1981
Newcastle Upon Tyne, England, GBR
15K employees (1,099 in marketing)
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Traffic Signals

Monthly Visitors
4.3M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
36.2%
Direct
50.4%
Referral
12.1%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~15.2K

Marketing Team

Marketing Team Size
875 (6% of company)
Median Career Experience
17 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

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