Responsibilities

• Strategic Campaign Design: Develop and execute integrated, full-funnel marketing strategies that support Procore’s flagship cross-audience programs.
• Drive Multi-Intent Goals: Create campaign architectures that simultaneously build high-level awareness while aggressively driving demand for registrations, sign-ups, and ticket sales.
• Cross-Functional Leadership: Act as the strategic glue between Brand, Product Marketing, Digital Marketing, and Automation to ensure a unified message across all channels.
• Full-Funnel Execution: Manage the lifecycle of a campaign—from initial concept and audience segmentation to execution and post-campaign analysis of revenue impact.
• Audience Personalization: Craft cohesive marketing plans that resonate across multiple personas and segments, ensuring a seamless experience for every Procore audience.

Requirements

• 6+ years of experience in a SaaS or B2B growth/demand generation marketing capacity
• Familiarity with CRM systems, marketing automation tools, tracking, and analytics tools.
• Ability to use data and metrics to assess campaign effectiveness, with the ability to make informed decisions and take action based on data-driven insights.
• The "Whole-Brain" Marketer: Someone who excels at combining creative storytelling with data-driven execution.
• Collaborative Powerhouse: A professional who thrives in cross-functional environments and can distill various priorities into a single, cohesive campaign roadmap.
• Conversion Mindset: Proven experience in managing campaigns that require specific, high-stakes actions (e.g., event registrations, ticket sales, or asset downloads).
• Strategic Agility: The ability to pivot between supporting a massive global event like Groundbreak and launching a technical Thought Leadership report with equal precision.