Responsibilities

• Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives.
• Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events.
• Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts.
• Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads.
• Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing.
• Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details.
• Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking.
• Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events.
• Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment.