Responsibilities

• Support the execution of demand generation campaigns across paid search, LinkedIn Ads, retargeting
• Manage and optimize campaigns within Google Ads, LinkedIn Ads, and other digital advertising platforms to improve lead generation performance
• Monitor and analyze campaign performance metrics including leads, conversions, click-through rates, cost per lead, and ROI
• Assist with landing page updates, A/B testing, and conversion rate optimization initiatives
• Build and maintain reporting dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
• Partner with sales team to improve lead quality, campaign alignment, and follow-up effectiveness
• Support audience targeting, segmentation, and list-building initiatives across campaigns
• Assist in developing and testing ad copy, messaging, and campaign offers
• Conduct market, competitor, and audience research to identify new campaign opportunities and trends
• Familiarity with Salesforce/Pardot CRM and marketing automation platforms for campaign tracking, lead reporting, and marketing analytics is a plus
• Stay current on platform updates, advertising trends, and best practices across Google Ads, LinkedIn Ads, and other digital marketing channels
• Support ongoing optimization efforts using data analysis, automation tools, and AI-driven workflows where appropriate

Requirements

• Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing
• 2+ years of experience in digital marketing, demand generation, paid advertising, or related marketing roles (internships included)
• Strong hands-on knowledge of Google Ads and LinkedIn Ads is required
• Familiarity with additional advertising platforms such as Meta Ads, YouTube Ads, display advertising, or retargeting platforms preferred
• Understanding of key marketing and performance metrics including CTR, CPC, CPL, conversion rates, pipeline, and ROI
• Experience with analytics and reporting tools such as Google Analytics, Salesforce/Pardot reporting, and other marketing performance reporting platforms
• Familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or similar tools
• Familiarity with AI-driven advertising tools, emerging paid media technologies, and evolving digital marketing trends, with the ability to adapt and apply new strategies and platforms as the marketing landscape continues to evolve
• Strong analytical, organizational, and problem-solving skills with high attention to detail
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Eagerness to learn, test new ideas, and grow within a demand generation and performance marketing function
• Self-starter mindset with the ability to work independently while collaborating cross-functionally with marketing and sales teams