Responsibilities

• Lead GTM strategy and execution for the Emerging Mid-Market segment, driving alignment between marketing, sales, and product teams.
• Design and orchestrate ABM programs (1:1, 1:few, and 1:many) that deliver personalized, multi-channel experiences for target accounts.
• Own the integrated demand engine — from top-of-funnel awareness through pipeline creation and acceleration — ensuring measurable outcomes across the funnel.
• Partner with Sales leaders to identify target accounts, define progression plays, and align activation plans around revenue goals.
• Collaborate cross-functionally with Marketing Ops, Sales Ops, and BDR leadership to ensure the right systems, scoring, and processes enable scale and visibility.
• Translate insights into strategy, using data and performance trends to continuously refine plays, messaging, and investment decisions.
• Champion clarity and accountability, ensuring shared definitions of success, consistent measurement, and clear playbooks across teams.Coach and mentor team members within the Emerging Mid-Market pod, fostering a culture of curiosity, collaboration, and continuous improvement.

Requirements

• 7+ years of experience in B2B demand generation, ABM, or integrated marketing, with at least 3+ years focused on mid-market or commercial audiences.
• Proven ability to build and execute ABM strategies that align marketing and sales to drive revenue outcomes.
• Deep understanding of B2B funnel dynamics, lifecycle management, and GTM orchestration.
• Strong analytical and storytelling skills — able to connect data, insights, and business impact into compelling narratives.
• Experience partnering cross-functionally with Sales, Product Marketing, Marketing Ops, and BDR/SDR teams.
• Familiarity with CRM and marketing automation systems (e.g., Salesforce, Marketo) and how they enable targeting, measurement, and reporting.
• Exceptional collaboration and communication skills; able to influence without direct authority in a matrixed organization.

Benefits

• Equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).