Responsibilities

• The Most Interesting ABM Opportunity: Take full ownership of the Marketing-led ABM strategy. Q6 Cyber has a unique data library, which allows us to provide specific, actionable insights to prospects, and we want to harness this super power. You’ll design tests with these insights with our sales and intelligence teams and have the company behind you to experiment. You will never have run an ABM strategy like this — and we believe it will be the most fun you've had in a while.
• HubSpot Data Powerhouse: Serve as the marketing authority on our combined Sales & Marketing HubSpot instance. This includes mastering pipeline tracking, building advanced attribution logic and performance dashboards, and owning the continuous optimization of a cleaner database and foundational engagement analytics. Workflows, automation, and dashboards are your middle name. Nice to meet you.
• Multi-Channel Campaign Ownership: Take over and scale our newly launched and our foundational multi-channel campaigns alongside your content strategist partner. You will design and execute new multi-touch campaigns across online channels and offline events to drive targeted MQLs.
• Brand-Driven Demand: Be energized by Q6 Cyber's fraud and cybersecurity prowess. You’ll be strengthening our brand as part of your top-of-funnel demand engine strategy. Yes, this will include a newly renovated website with opportunity to make more improvements. We see threat actors’ strategies and study their tactics, and your role is to distribute this advantage as widely as possible.
• Content & Education: Partner with the Content Strategist to transform our unique fraud intelligence into high-impact educational campaign flows designed to intrigue and educate fraud and risk leaders of financial institutions.
• Performance Intelligence: Use SEO/GEO/AEO tools (currently using Semrush) to gather intelligence on our top-of-funnel impact and messaging performance to provide data-driven recommendations on opportunities to strengthen our impact. We promise — you’ve never seen organic competition like ours.

Requirements

• Domain Prowess: 3+ years driving B2B demand with SaaS or data products (fraud or cybersecurity solutions preferred) and a genuine enthusiasm for the mission of combating cybercrime and fraud.
• HubSpot Mastery: Demonstrated experience as a power-user of HubSpot: expert-level knowledge of pipeline tracking, creating complex attribution logic, building advanced dashboards, and managing data integrity (list hygiene, segmentation, workflows).
• ABM Excitement: A strong desire to utilize unique, account-specific data for a scaled ABM strategy. Experience running multi-touch, outcome-based campaigns across online and offline channels.
• Data & Experimentation: Highly experiment-driven, comfortable testing messaging and interest levels, and owning the continuous improvement of systems over time. Proven experience using performance intelligence tools (e.g., Semrush) to inform strategy.
• Communication: Exceptional ability to communicate process, pacing, and performance metrics clearly, confidently, and constructively to both marketing and sales stakeholders.
• Full-Funnel Support: Support both brand influence (top-of-funnel) and sales activation (direct response) strategies.
• Brainstorm live: While travel needs vary, you should be available to travel up to once a quarter.