Responsibilities

• Support the day-to-day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels
• Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence
• Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases
• Support PR strategies for key trade and business affiliations to increase brand awareness
• Supervise the execution of marketing activities from strategy to design to production
• Manage a marketing plan and budget while identifying and tracking KPI
• Work closely with marketing peers and executive stakeholders to support sales success
• Communicate strategies, budgets, timelines, and measures of success with C-suite officers
• Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc

Requirements

• Minimum of 4+ years of experience in B2B marketing; agency experience is a plus
• Experience working on a variety of marketing campaigns from beginning to end in a B2B environment
• Experience in mentoring and delegating to junior team members
• Sound understanding of marketing principles
• Concrete examples of driving cutting-edge but results-driven campaigns
• Excellent writing, research, and analytics skills
• Strong and informed design aesthetic
• Experience in digital and confident and comfortable in digital storytelling
• Strong problem-solving ability, including metrics-driven thinking
• Strong analytical and project management skills

Preferred

• agency experience is a plus
• MBA preferred
• Adobe InDesign and Photoshop a plus.

Benefits

• robust PTO; vacation, a paid volunteer day, holidays and summer Fridays
• Benefits; medical, dental, vision, life, and AD&D insurance
• 401k; tuition reimbursement
• mental health and financial wellness programs and professional development opportunities including tuition reimbursement
• Certain revenue-generating positions may be eligible for incentive compensation