Demand Gen Marketing Manager at BDA | New York, USA | $105K/yr – $115K/yr

BDA

Demand Gen Marketing Manager

New York, USA (On-site)

$105K/yr – $115K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B marketing leadership and campaign execution with a focus on integrated strategy and KPI-driven results.

Own end-to-end B2B marketing campaigns and calendar management.
Must-have: 4+ years in B2B marketing with strong writing and analytics.
Standout: Experience coordinating with C-suite and cross-functional teams.

Job Description

Responsibilities

Support the day-to-day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels.
Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence
Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases
Support PR strategies for key trade and business affiliations to increase brand awareness
Supervise the execution of marketing activities from strategy to design to production
Manage a marketing plan and budget while identifying and tracking KPI
Work closely with marketing peers and executive stakeholders to support sales success
Communicate strategies, budgets, timelines, and measures of success with C-suite officers
Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc

Requirements

Experience working on a variety of marketing campaigns from beginning to end in a B2B environment
Minimum of 4+ years of experience in B2B marketing; agency experience is a plus
Experience in mentoring and delegating to junior team members
Sound understanding of marketing principles
Concrete examples of driving cutting-edge but results-driven campaigns
Excellent writing, research, and analytics skills
Strong and informed design aesthetic
Experience in digital and confident and comfortable in digital storytelling
Strong problem-solving ability, including metrics-driven thinking
Strong analytical and project management skills
Bachelor’s degree in business, marketing, advertising, or journalism; MBA preferred
Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a plus

Preferred

Benefits

robust PTO; vacation, a paid volunteer day, holidays and summer Fridays
Benefits; medical, dental, vision, life, and AD&D insurance
401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement
Certain revenue-generating positions may be eligible for incentive compensation

BDA

BDA China is an investment advisory firm based in Beijing, founded in 1994. We provide independent and exclusive investment advisory services, principally through commercial due diligence and fundamental research projects, to a number of the world's most successful hedge fund and private equity firms. We also assist multi-national corporations to identify and assess investments in high-growth companies. We value the long-term relationships we have developed with our clients, a testament to the quality of our work and our track record of delivering value. Sectors where BDA is most active include: internet, consumer goods, retail, education, healthcare and other fast growing industries, principally in China but also in neighboring markets in Northeast and Southeast Asia. For more information on BDA, please visit www.bda.com

Founded in 1994

627 employees (38 in marketing)

www.bda.com