Responsibilities

• Collaborate with business stakeholders to define product vision, goals, and roadmap for marketing orchestration, personalization, and customer engagement.
• Create, own, and manage the product backlog, ensuring features and enhancements are refined, prioritized, and aligned to measurable business value.
• Oversee and contribute to configuration and optimization within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Ensure seamless integration between Salesforce Marketing Cloud, Salesforce CRM, and external platforms, including web-to-lead flows and data pipelines.
• Support execution and optimization of multi-channel campaigns, ensuring scalability, reliability, and high performance.
• Monitor campaign performance, analyze results, and drive continuous improvement through testing and optimization strategies.
• Ensure email deliverability, domain health, subscriber management, and compliance with marketing and privacy regulations (e.g., CAN-SPAM, GDPR, CCPA).
• Troubleshoot production issues, improve platform reliability, and proactively identify opportunities to enhance performance and scalability.
• Translate strategic initiatives into technical user stories, acceptance criteria, and actionable tasks for technical teams.
• Provide context for, prioritize, and accept work delivered by technical teams, ensuring alignment to product vision and business value.

Requirements

• Bachelor's degree in a computer or business-related discipline (Computer Science, Computer engineering, Information Systems, Business Administration or Management, etc.) or Business Analyst experience working in the financial services industry supporting digital initiatives
• 8+ years of combined experience in product management, marketing technology, or digital platforms within an Agile environment
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Administrator, Consultant)
• Strong expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder
• Proficiency in AMPscript, SSJS, and SQL for personalization, segmentation, and data manipulation
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external APIs or data platforms
• Strong understanding of customer journey orchestration, campaign lifecycle management, and personalization strategies
• Knowledge of email deliverability, domain management, and subscriber health best practices
• Experience supporting and scaling high-volume marketing campaigns
• Experience with Agile frameworks, including backlog refinement, sprint planning, stand-ups, demos, and retrospectives

Preferred

• Experience in financial services or other regulated industries preferred

Benefits

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products