Responsibilities

• Consultation & Strategy Development: Act as a trusted advisor to your assigned Dealers and collaborate with them to understand their business objectives, market challenges, and target audience. Develop customized marketing strategies within OEM core program to drive traffic, leads, and sales Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.
• Performance Tracking & Reporting: Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.
• Digital Marketing: Support, implement, and manage digital components of OEM program & associated marketing campaigns across multiple platforms, including, Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and maximum ROI.
• Market Research & Analysis: Provide industry research and insights to analyze competitors, identify emerging trends, and provide actionable solutions to improve marketing strategies to drive ROI for dealerships.
• Training & Support: Engage and educate dealership teams on core elements of the OEM program and other best practices in direct marketing, digital marketing, social media, customer relationship management (CRM) tools, and other relevant areas to support dealership sales and service retention goals.
• Client Relationship Management: Build strong, long-term relationships with dealership clients and OEM field teams, ensuring satisfaction and driving ongoing dealership business growth and in support of OEM retention and customer satisfaction goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (preferred) or equivalent work experience.
• 3+ years of experience in marketing, with a focus on the automotive industry preferred.
• In-depth knowledge of digital marketing platforms, SEO, SEM, social media, and email marketing.
• Strong understanding of dealership operations including sales, service, parts, and finance processes.
• Exceptional communication and presentation skills, with the ability to engage and educate clients effectively.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Ability to work independently and as part of a team, managing multiple dealer clients and projects simultaneously.
• Strong organizational and time-management skills.

Preferred

• Experience with automotive-specific marketing tools and software
• Familiarity with the latest automotive industry trends, technologies, and customer behaviors.
• Knowledge of omni-channel marketing methods and how they impact dealership operations
• Ability to build client relationships and ensure customer satisfaction.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances