Dealer Marketing Consultant - Madison

Madison, WI (On-site)

$95K/yr – $105K/yrMid LevelFull time

Posted 4 days ago

Job Summary

Lead and own strategic digital consulting engagements for automotive dealers, driving premium online shopping experiences and data-driven performance enhancements across travel-heavy Midwest markets.

  • Oversee dealer digital strategy, analytics, and premium online shopping experience.
  • Coordinate cross-functional efforts with client and dealers; extensive travel required.

Job Description

Responsibilities

  • As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
  • The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

Requirements

  • Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate.
  • You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans.
  • You are exceedingly professional, organized, and detail orientated.
  • You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.
  • Expert proficiency with the following tools is required: - Dealership Websites - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Social Media and Reputation Management - CRM / DMS Systems - Google Adwords / Analytics - Automotive experience
  • Are you a road warrior? This is a travel position that requires extensive travel in Minnesota, Wisconsin and Iowa along with adjacent states.

Benefits

  • Excellent health insurance plans.
  • Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
Shift Digital logo

Shift Digital

3.2 Glassdoor

Our comprehensive data management, activation technologies, and support services help national brands, and their local retailers transform their digital marketing and sales initiatives. Established in 2008 and headquartered in Birmingham, Michigan, our solutions integrate seamlessly across all digital platforms to measure, manage, and activate marketing programs for optimized performance. We help create business-critical results for our customers and their retailers. Our technology was initially developed to meet the incredibly complex and rigorous demands of the automotive industry. It has more recently evolved to serve clients in other industries such as power sports, marine, hospitality, heavy equipment, agriculture, and more. We continually seek entrepreneurial thinkers who help cultivate our distinctive culture. Entry to senior-level opportunities can be found in the Detroit, Orange County, Plano, and Toronto areas. If you want to #DoEpicShift, check out our job postings on LinkedIn or at www.shiftdigital.com/join-us.

Founded in 2008
Birmingham, MI, US
712 employees (240 in marketing)
49% recommend to a friend
68% CEO approval

Salaries

Posted range

$95K/yr – $105K/yr

Taken straight from the job posting.

See all Shift Digital salaries

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
30.5%
Direct
53.3%
Referral
6.4%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~730
Shift Digital logo

Dealer Marketing Consultant - Madison

Shift Digital · Madison, WI · On-site