Responsibilities

• Responsible for practicing, supporting, and promoting North Fork Mono Casino’s culture and always demonstrating exemplary Service Standards.
• Manage and maintain the company’s marketing databases.
• Analyze and interpret data to provide insights into customer behavior and trends.
• Design and implement marketing campaigns based on database analysis.
• Ensure data quality and integrity by implementing quality control measures.
• Create and generate reports to demonstrate the effectiveness of marketing campaigns.
• Collaborate with internal and external stakeholders to coordinate marketing efforts and improve customer data management.
• Develop strategies for data collection and database expansion.
• Ensure compliance with data protection regulations.
• Train database team data analysis best practices tools and techniques.

Requirements

• Proficient in database querying languages and tools (SQL, Access, Power BI, or equivalent).
• Proficiency in database software and CRM systems.
• Knowledge of database marketing, customer segmentation, loyalty programs, and analytics.
• Proficiency in various computer programs including but not limited to: Word, Excel, and Outlook.
• Experience with data analysis and statistical methods.
• Understanding of data privacy standards and regulations.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills.
• Experience with proof approvals, data validation and advertising workflows.
• High school diploma or GED required; Associate's degree in Marketing, IT, Statistics or relevant field preferred.

Preferred

• Experience with Konami, Everi , and QCI preferred.