Responsibilities

• Mobile Measurement: Own the technical frameworks for tracking marketing effectiveness in a privacy-first world. You will configure and optimize SKAdNetwork conversion value schemas to extract maximum signal from iOS campaigns, bridging the gap between platform data and internal truth.
• Reporting & Visualization: Own the end-to-end design and maintenance of marketing analytics dashboards in our BI tools (Sigma/Tableau). You will serve as the single source of truth for reporting, ensuring stakeholders have accurate, real-time visibility into performance.
• Campaign and Creative Performance: Conduct granular analysis on campaigns and creative performance, specifically monitoring Install Per Mille (IPM) and Cost Per Mille (CPM). You will provide data-driven recommendations to optimize the marketing spend portfolio across many leagues, performances, and creative types.
• Cohort Analytics: Deeply analyze mobile user cohorts to understand retention and monetization behaviors. You will identify efficiency trends across specific leagues, teams, and performers, guiding budget allocation to capitalize on high-intent users.
• Financial Modeling & Incrementality: Collaborate with marketing and finance team members to understand channel incrementality (lift) through measurement and experimentation, and inform financial scenario planning and target setting.
• Competitive Advantage: Stay informed on the evolving mobile privacy landscape (Apple ATT) to help maintain data science as a competitive advantage for the company.
• Performance Metrics: Improve blended CPI (Cost Per Install) across all channels by 10% at target spend within the first year.
• User Quality Growth: Improve the Lifetime Value (LTV) of the new user install base by 10% within the first year.

Requirements

• Education: Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field.
• Experience: 5+ years of experience in marketing analytics or growth data science.
• Mobile-First Expertise: Prior experience in a mobile-first company with a deep understanding of SKAdNetwork (SKAN 4) and other privacy-compliant mobile measurement solutions is required.
• Tools: Expertise with SQL, Python/R, and Mobile Measurement Partners (Adjust, AppsFlyer, etc.).

Preferred

• Experience with Paid Social (Meta/TikTok) in a dynamic, high-growth marketplace environment.
• Experience with Marketing Mix Modeling (MMM) or Incrementality testing.
• Experience in ticketing or live events is a strong plus.