Responsibilities

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
• Keep in front of industry trends and developments by engaging in training

Requirements

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations
• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice to Have

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required