Responsibilities

• Business Unit GTM Strategy & Centralization Serve as the primary marketing lead for the SELECT / Data Platform business unit Translate revenue targets and expansion goals into a unified quarterly marketing strategy Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators Shape economic narratives around data platform waste reduction and performance optimization Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative Ensure SELECT positioning is clearly differentiated in the data optimization market You are responsible for ensuring the business unit has focus, clarity, and a defined market story.
• Integrated Campaign Strategy & Execution Lead and direct cross-functional execution across: Growth and Digital Paid search around Snowflake optimization LinkedIn targeting for data engineering and FinOps leaders Retargeting strategies tied to data workload interest SDR campaign enablement and follow-up strategy Content Data platform optimization guides Data lake cost efficiency playbooks Case studies showing measurable cost reduction outcomes Economic value narratives tied to cost savings Creative Campaign themes for data optimization Visual positioning aligned to enterprise data workloads Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
• Data Workload Demand Generation Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem: Data Platform digital campaigns Data platform optimization webinars Executive roundtables for data and FinOps leaders Campaign landing pages tied to measurable cost outcomes Content programs built around “data platform optimization” Drive performance against: Marketing sourced pipeline Customer expansion Cost per qualified meeting Pipeline velocity
• Webinar & Thought Leadership Strategy Move beyond one-off webinars and build a repeatable data workload narrative: Develop quarterly thought leadership themes around data efficiency Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms Align with Product and BU Sales to highlight roadmap and innovation Ensure conversion from registrant to opportunity is structured and measurable
• Performance & Revenue Accountability Partner with Content, Growth, Sales, and RevOps to create visibility into: Cost per lead and cost per meeting Conversion to opportunity Pipeline contributionInfluenced revenue Continuously refine programs based on performance data and economic outcomes. This role thinks in revenue impact, not campaign volume.

Requirements

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership

Preferred

• Thinks in terms of revenue, expansion, and economic value
• Understands enterprise data teams and cloud cost pressures
• Comfortable owning a business unit narrative
• Can centralize and prioritize across competing marketing inputs
• Moves fluidly between strategy and execution
• Data-driven and outcome-oriented

Benefits

• Unlimited Vacation
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend
• Peer Recognition Program
• Many Do’ers, One Team