Responsibilities

• Own and oversee data integrity between core banking systems and the CRM platform (HubSpot), ensuring accuracy, consistency, and reliability.
• Lead and support ongoing data cleanup, reporting enhancements, and data governance initiatives.
• Analyze customer, marketing, and performance data to identify trends, insights, and opportunities for growth.
• Develop and refine audience segmentation and targeting strategies using analytics and data platforms.
• Design, maintain, and evolve dashboards, reports, and visualizations to track KPIs and executive‑level metrics.
• Evaluate marketing and sales performance, providing insights through campaign analysis, market research, and competitive intelligence.
• Partner with marketing stakeholders to support and optimize digital marketing efforts, including SEO, SEM, email marketing, website analytics, and social media performance tracking.
• Provide analytical support and strategic recommendations to improve campaign effectiveness, customer acquisition, engagement, and ROI.
• Inform campaign development and optimization through data‑driven insights and performance trends.
• Provide backup support for internal communications and key marketing operations, as needed.