Responsibilities

• The Audience Design team is responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision makers.
• Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies.
• Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, excel and similar) to build targeted datasets for omni-channel marketing campaigns.
• Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partners with internal team members to develop KPI's derived from multiple data sources to enable new insights and future decision-making