Responsibilities

• Analyze marketing data using SQL to develop clear, actionable insights
• Build and maintain Excel models and automated reporting solutions
• Develop and manage Tableau dashboards to visualize key performance metrics
• Ensure data accuracy through validation, cleansing, and quality checks
• Create standardized and ad hoc reports to support business decisions
• Present insights, reports, and recommendations to leadership
• Partner with Marketing to evaluate performance across channels and campaigns
• Identify opportunities to improve client acquisition, engagement, and retention
• Analyze marketing funnels and customer behavior to drive conversion and lifetime value
• Translate data findings into clear, strategic recommendations

Requirements

• 3+ years of experience in data analytics, preferably supporting marketing functions
• Advanced proficiency in SQL and Excel
• Experience building dashboards in Tableau (or similar BI tools)
• Experience working with data warehouses such as Amazon Redshift (or similar)
• Strong understanding of digital marketing analytics (GA4, Google Ads, Meta Ads, etc.)
• Familiarity with marketing attribution, tracking frameworks (UTMs), and campaign measurement
• Experience analyzing client acquisition, retention, lifecycle, and paid media performance
• Experience in a multi-site or multi-location business environment preferred

Benefits

• robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.
• Alliance Educates, Alliance Propel and Alliance Cares programs designed to enrich your growth