Responsibilities

• Analyze marketing data from multiple sources (e.g., CRM, web analytics, campaign platforms) to evaluate campaign performance and uncover trends.
• Build and maintain dashboards, reports, and visualizations that provide clear insights into key marketing metrics and ROI.
• Collaborate with the marketing team to define meaningful KPIs and track performance against goals.
• Support segmentation, customer behavior analysis, and attribution modeling to guide targeting and budget decisions.
• Extract, clean, and transform data using SQL and other querying tools for analysis and reporting.
• Conduct ad-hoc analyses and present findings in a clear, compelling way for cross-functional stakeholders.
• Assist with campaign measurement strategy, A/B testing setup and analysis, and performance optimization.
• Ensure data quality and consistency across marketing tracking and reporting efforts.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, Economics, or a related field.
• 3-5 years of experience in a data analyst or marketing analytics role (or similarly analytical position).
• Strong analytical skills with proficiency in SQL for querying datasets.
• Familiarity with marketing analytics tools and data sources (e.g., Google Analytics, campaign tools).
• Familiarity with Creatio or similar CRM/marketing automation platforms.
• Experience with HubSpot for marketing automation, tracking, or reporting preferred.
• Comfortable working with BI and reporting tools (Sigma, Tableau, Power BI, etc.).
• Excellent communication and presentation skills, able to translate data insights to non-technical stakeholders.
• Detail-oriented, self-starter, with a desire to improve processes and reporting.

Preferred

• Exposure to marketing automation platforms (e.g., HubSpot Marketing Hub, Marketo, Pardot).
• Experience with Python, statistical tools, or advanced analytics workflows.
• Background in campaign attribution, experimentation (A/B testing), or advanced segmentation.

Benefits

• $75,000 to $85,000 per year base salary depending on experience.
• Future career growth opportunity.
• 401(k) with a matching contribution up to 13%.
• United Healthcare PPO medical coverage for employees, paid by the company.
• Delta Dental PPO, United Healthcare Vision, Short Term Disability, Long Term Disability, Life Insurance, and many more voluntary options.
• Generous holidays and PTO.