VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
11 hrs ago
Data Analyst II
Rochester, NY (Hybrid)
$54K/yr – $76K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own data preparation, modeling, and quality to enable accurate marketing measurement. Build and maintain Power BI dashboards and visuals for clients and internal teams. Define KPIs, establish business objectives, and drive data-driven improvements across campaigns.
- Data preparation, modeling, and quality to enable accurate marketing measurement.
- Dashboards and visuals for clients and internal teams.
- KPIs and objectives defined to drive measurable campaign improvements.
Job Description
Identify, collect, prepare, transform, and validate data.
Understand and maintain data models, mappings, and relationships.
Complete data transformations
Perform data quality audits.
Act as a subject matter expert in data use for measuring and improving marketing campaigns.
Establish business objectives and define KPIs and metrics.
Assist in developing solutions to achieve client measurement goals.
Create visualizations to effectively communicate performance.
Build, update, and maintain Power BI dashboards for internal and external stakeholders.
Documents observations resulting from Power BI dashboard reporting.
Butler/Till
As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.
Traffic Signals
Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%
Headcount Trend
Current headcount: ~434
Marketing Team
Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12
People
Marketing Leadership
Amanda DeVito, MBA
Chief Marketing Officer
At the company for 15 years 3 months
Wendy Emerson
Senior Vice President, Marketing Science
At the company for 8 years 1 month
Caitlin Vandewater
Channel Director, SEO
At the company for 10 months
Stacy Reeves-Bliek
Account Director, Growth Marketing
At the company for 2 years 6 months
